Better payment options can open a whole new level of conversion and sales. If you sell products or services through an e-commerce site, you might want to consider looking for a merchant service provider to make it possible for your business to accept online payments. Here’s why:
Flexibility
A limited number of payment options can discourage potential buyers and shoppers from your store. By accepting online payments, you can provide them with flexible payment solutions, making it easier and more convenient for them to pay for the items or services they need.
More customers
With flexible payment options, you have a better chance of attracting more customers and buyers to your shop. With the assistance of an internet payment gateway service, you can expand your consumer base from local buyers and shoppers to anywhere in the globe. You can effectively extend your reach and gain new ground in the market without spending too much of your capital.
Better security
Using a reputable internet payment gateway service ensures all transactions will be secure and protected from possible leaks and hacks. This helps create trust in your business. By inspiring consumer trust, you’re one step closer to winning their loyalty. In every business, repeat, loyal customers have a positive impact on your ROI. Knowing payment transactions on your shop is safe is a good place to start.
Installments
Accepting online payments also means offering buyers and shoppers credit card payment options, Chron says. That can also encourage more shoppers. If they think they can buy those items or pay for those services in easy and convenient installments instead of having to shell out money all in one go, they would be more inclined to shop than say no.
If you think your sales and conversions are low, it might be time to provide customers with better payment options.